Writing a Great Case Statement

Every fundraising campaign has the Case Statement at its center. It is the core document that sits at the center of your plan and strategy. The Case explains to your potential donors what you need the money for, and what the benefits will be if the donor gives to your cause. Case Statements can be used in any fundraising campaign, but they are particularly useful in major gift campaigns, capital campaigns, and endowment campaigns.... Read entire article at About.com