This article discusses the current reluctance in the academy to value work that steps outside of the traditional report format for hiring, evaluation, tenure, and promotion. Devalued genres include writing for the general public (e.g. op-eds, blogs), embodied performances, reports for community organizations, and non-profit website material. The authors argue that universities’ processes for evaluating research should be revised, in order to enable faculty to respond to the increased demand for qualitative, interpretive, and engaged research.
Ellingson, L. L. & Quinlan, M. M. (2012). Beyond the research/service dichotomy: Claiming all research products for hiring, evaluation, tenure, and promotion. Qualitative Communication Research, 1(3), 385-399.